A new customer culture has emerged through Social Media, creating networks of consumers that demand a return on investment to their engagement with your brand. With a new culture, new behaviours develop where traditional advertising is being ignored, marketing messages are received with deep suspicion and sales people probably fall behind in product knowledge given the research and comparison tools available to a potential buyer. The traditional marketing tools of managing this process are no longer relevant, the relevance has now shifted to everyday listening and engagement with brand audiences and making the customer engagement experience enjoyable and rewarding.
Social CRM is defined as a philosophy and a business strategy, supported by a technology platform, business rules, workflow, processes, and social characteristics, designed to prepare sellers for the best conversation and engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. Paul Greenberg – CRM At The Speed of Light
Social conversations and decision making take place about brands and companies round the clock amongst themselves on multiple channels. Marketing now has to manage and support IT, Sales and PR functions. Social CRM involves managing your online reputation by monitoring how customers are interacting with you on social media and how you resource a timely response to them. By managing this process effectively you create an organic customer service mechanism which new customers can also incorporate into their decision to buy and engage with you.
Social Media Examiner has identified that 97% of all marketers are now using Social Media to promote their business and by default the social exchange produces conversations about your brand that must be listened to and engaged with both from a sales (identifying leads from Social Media and moving them through the sales funnel) and a customer relationship management perspective.
Responding to the influence of a fast paced customer-centric social marketplace, your business function of Social CRM by its interactions, collects data that will relate and should be collated with your offline activities of:
• Market Research
• Customer Service
• Public Relations
• Sales Function
Monitoring and merging customer data about online and offline behaviours will create a more effective CRM tool for your business. Examining this data will identify and foster a greater understanding of who exactly your customers are, what they want and what they like about your products and services. Social Media provides a direct link to your business that doesn’t observe office hours and a listening tool to track what is being said across different platforms about you will manage your digital presence by identifying possible problems and praise which warrant a response from you. This response mechanism by you highlights your commitment to listening and engaging with your customer which is also aligning with your sales, marketing and PR goals.
Tools to Manage SCRM
Hootsuite is a listening tool which displays your Social Media activity on a dashboard with a version that incorporates a CRM option, Nimble, which assimilates your customer information:
“What a Social CRM tool like Nimble can do is automatically bring together all contacts, any direct or indirect communications, any scheduled activities like calls or meetings, any mentions on Twitter, and much more…all into a single company record. So when you bring up a client’s record, you have a complete view of who this person is, who they’re connected to at your company, what conversations or transactions are occurring or have occurred.”
Zoho is another CRM tool which is being used with great success by small craft businesses. In this video, “Deborah Main Designs” a niche micro-enterprise producing one-of-a-kind pillows talks about how she implements Zoho to manage her diverse client base. It was suggested to her by an employee who had previously used the application while working on a political campaign, highlighting the wide spanning capabilities of Zoho for businesses of all sizes.
Click on this link to view the interview with Deborah Main:
Social CRM does involve some financial investment on your part but there are packages to suit the smaller business and budget and incorporating these tools will return to you a greater reach to your customers, engagement with your product, develop your branding and give you peace of mind that you are not only producing unique goods but providing a unique customer experience too.
Digital Marketing your Craft Micro-Enterprise
In the Crafts Council of Ireland’s press release of January 10 2014, Phil Hogan Minister for Environment, Community and Local Government announced recommendations, ‘for significantly developing the craft sector in Ireland which provides vital employment in local economies throughout the country and generates an output of almost half a billion Euros.’ Ireland’s largest craft trade show – Showcase, was attended by buyers from 26 countries to source Irish made goods that are manufactured by micro-enterprises.
The global reach of the appeal of Irish craft therefore should be reflected in your branding and raising brand awareness through digital marketing can prepare you for interaction with this global marketplace.
What exactly is digital marketing?
By definition, marketing involves a mix of product, price, place, promotion and with the evolution in digital communication through the internet people are now involved in this mix. Digital technologies such as Search Engines, Social Networks, E-Commerce and Online Publishing are used to create and retain customers by delivering products and services that meet their needs.
This is the digital marketing framework which can be adjusted to your small business and aligned to compliment your offline marketing activities and business goals. Each component is working in harmony with the other, generating specific data on your customer, in a life cycle of anything from 3 to 12 months, depending on your objectives.
1. Your Digital Marketing Strategy
A SWOT analysis is an essential part of any business or marketing plan. It allows you to create a plan of action based not on what you’re interested in doing or on your gut-feel, but what you need to do given the situation in the marketplace. It considers your capabilities for marketing against competitors plus looks at opportunities created as new technologies are introduced. – D. Chaffey
With this framework your business’s Strengths, Weaknesses, Opportunities and Threats are identified and highlight the key issues that need to be addressed in your Digital Marketing Strategy. For instance, you may have grant funding in place, no website, a social media presence but no resources to manage updating these regularly, this is a very basic SWOT and leads to the next step in your strategy.
2. Developing your Brand Identity
Building your company brand will centre on relevance to your customer needs and implementing with a digital campaign to chair a measurable ongoing dialogue with them that will yield specific data which can help identify future marketing opportunities and how products perform. A brand should be recognisable, likeable, recommendable and trustworthy. It should also reflect the personality of your business and its purpose. As a micro-enterprise in Ireland your trust ranking with the market here has been tested and 2014 figures show this as being remarkably higher than with larger organisations.
3. Creating and maintaining a website
A website which is optimised to function on all devices, specifically mobile, will create a reliable hub to your brand and products. The site should be tested regularly to ensure it is operating efficiently and identify any operational issues that should be addressed. Google Webmaster Tools can measure loading times, identify any Malware, show how links are performing and analyse the functional features of the site can be measured and reported to you.
The site should support links to your social media accounts and the mix of information on your website, linking out to social platforms and back from links with affiliates in your industry will create your content marketing.
4. Using Inbound Marketing
Engaging with your customers, existing or potential, on social platforms such as Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, through a blog or by online advertising will create a body of online content for your business. The direction is inbound to your accounts or site through conversations about your posts where you can communicate your expertise, gain visibility for your products and build an online reputation. Again, as with all digital marketing activities, there are analytic tools to gain insights to your customers preferences, demographics, their movements and reactions to metrics you are using to measure traffic activity.
5. Convert traffic into sales
A key performance indicator of the success of your online marketing activities will be converting these efforts into sales. Google Analytics on your site can be tailored to report on analysis of the goals set for your target audience, response to paid advertising and creates very specific sales intelligence enabling you to respond to issues identified in the reporting.
When Promoting your business – why use SEO
SEO is a business Model
How do you define SEO? According to Chaffy, Ellis Chadwick, “Search Engine Optimization is a structured approach used to increase the position of a company or its products in search engine natural or organic results listing (the main body of the search results page) for selected keywords or phrases”
Why is SEO So important? There are millions of websites out there, and your website maybe just like snowflakes in a blizzard, waiting to be found. Although there are other ways of being found, SEO is one of the best marketing tools for your website/blog. According to Brendan Maquire,
‘SEO is the process of improving your content, so that it makes it easier to be found’ (Brendan Maquire, dbs)
How does it work? Modern web browsers focus heavily on content (good quality content) – this can include images, pictures, video ect. The bots or spiders (computer programmes crawl the net (crawlers will visit a page if they consider it more dynamic) every 30 minutes in the case of RTE, BBC Index the results and Serve the best results to be user search query
The component that need to be optimized in order to place your SEO in a higher Ranking include; URL The title tag Heading: Your keyword should be used only once within the heading
The Body: do not overuse keyword in the body text
Alt Tags: Use sparily on pages that have a lot of images Other components include links, meta descriptions According to Parker, Search Engines looks at the ‘quality, quantity, and content of your links’ .
From an SEO point of view good research is very important
SE offers a range of options These are as follows;
Broad Match: allows for additional words to be added in front, between, and after your choosen keyword, ( also allows synonoms) For example, Sports shoes Athletic Trainers ect.
Phrase: allows for additional words to be added in front and after, but not inbetween. The syntax used for keyword place in inverted commas i.e, “athletic shoe”
Exact Athletic shoe – displayed (no other additions allowed)
Broad Match modifier The syntax used is to include a plus in front: e.g. +athletic shoe +night courses Long-tail keywords i.e. Internet marketing course DUBLIN 2
Is your Website up to the Job?
Technology is changing rapidly, and with the advent of mobile technology your audience maybe assessing your site from smart phone or tablets. So is your website really up to the job? 6 point plan
Easy to read, interesting Search engine friendly On or close to the first page of search engines for key search terms. 40/% of UK sites get no traffic because they do not have a proper SEO and keyword strategy
Search Engine Friendly Websites have two audiences – humans and search ‘bots’ its important that your site can be found, so that humans can read it.
Easy to update:have a simple management scheme in place
Have a regularly updated and visible news page and /or video feed. Google is always looking for fresh , keyword content. A newsfeed and video will provide this – and reward you with a higher position on search engine
Cross browser and cross friendly and cross device friendly
Have Google Analytics installed This simple and free analytic tool will tell you how your website/blog is Performing.
SOCIAL MEDIA INFLUENCE
Search Engine Optimization (SEO) seeks to ensure that your pages will achieve great ranking in search list. Furthermore, search engines have also noted the major influence/inpact of social platform such as Facebook, Twitter on SEO ranking. They have been showing up in high in Search engines Positions. Social signals are becoming important. All the likes, tweets, retweets, sharing, can be seen as a sign of popularity – and influence page ranking.
For example, ‘in 2010 Google and Bing confirmed that Twitter influenced SEO!’ (Moz.com)
Social media has a definite influence on SEO
All Aboard Pinterest!
In the swirl of new social media platforms emerging at a dizzying pace, you may find yourself all at sea with what the newest offer and why you should even consider opening another social media account.
However you may be missing a trick by not extending your message from what you have tried and trusted so far. They are called platforms for a reason and each one offers different marketing potential for your micro-business and it is worth investigating if the users are a good match for your business and networking goals. Part of your social media strategy should include connecting with your potential customers, your peers and industry leaders.
As a crafter you spend extensive periods thinking, making and doing. Working on your products is time consuming and often a lonely endeavour. Social media again isn’t called social for nothing, you have a digital world of conscientious crafters just like you on social platforms every day, exchanging all sorts of information that can keep you connected and grow your business in directions you may not ever have considered. There is a global exchange and money making potential in the digital market that you can access with ease on a daily basis.
This is perhaps the most important social media platform you should get on right away. It is a clean, ad free interface that showcases product images beautifully.
Don’t take my word for it – let’s look at the figures:
Reason 1 – Grow your following with Pinterest
These numbers are remarkable, now let’s look at what people are viewing and sharing..
This wheel represents the categories that organises what you Pin (share). Pins are photo images and very little text . You can install a Pin It button on your web browser which enables you to pin anything directly from a website or your computer to your boards. So as you can see Craft alone represents almost 10% of what the audience are sharing. If your craft relates to home décor, fashion, weddings etc your audience increases again.
Activity on the site is key to growing your audience and the more you share and follow people in your industry or simply others that love what you do, you will see a steady increase in your following. This will give you many opportunities when you pin information from your own sources to promote your products to these people and get shared around their following.
2. Connect Pinterest to your other Social Media and strengthen customer relationships
You are probably promoting to your customers using a Facebook page or by email. Connecting all of your social media accounts will round out your marketing efforts and give your followers options as to how they connect with and share information with and about you. Blogs are featuring more and more on Pinterest and a link can be installed at the top of your business page along with links to your other social media accounts. When you pin anything, you have the option to post to Twitter simultaneously. Your visitors can also access your Facebook, Google+ and Website links through your page. This is a marketing strategy that will build and maintain relationships with your customers and develop the type of content that will improve your ranking on search engines, making your business easier to find.
3. Increase Sales
Assuming that you use an online selling outlet such as Etsy to sell your products, this infographic tells the story of how the site is performing and linking directly to increased traffic via Pinterest. You can feature a product on one of your Boards with a direct link to ‘Buy’ either from your Etsy site or your own e-commerce site– this reduces the need for adverting spend and simplifies the process by rich pins which means that with one click, links directly to your sales site and to the product that is being viewed. Sales figures are based on the US however are a great indication of the marketing and lead generation capabilities of curating boards to represent your products and personal brand. Europe has followed the US in usage of most major social media platforms to date such as Facebook, Twitter and Instagram.
Etsy is very active on the platform and uses it to further promote their business and products featured on their site. Here they explain why:
Etsy expands reach and sales for its seller community
With over 800,000 online shops and 15 million one-of-a-kind items, Etsy is a force to be reckoned with in social commerce.
- Authentically showcase Etsy’s brand
- Increase sales for Etsy’s community of sellers
- Use insights to inform content sharing strategy
Our goal is inspiration—not just sales. We showcase Etsy’s values to drive loyalty and engagement, and we post things that resonate with our community. We maintain a careful balance of Etsy items and other content pinned to maintain authenticity with our audience.
Alison Feldmann, Editor in Chief
Showcasing Etsy’s brand on Pinterest
The Etsy team was drawn to the visual nature of Pinterest as a way to showcase items for sale in the Etsy marketplace. Over time, they invested more in shaping their brand presence on Pinterest. Their editorial team posts new pins daily to Etsy’s boards, drawing from Etsy items as well as content from other sites, inspired by what’s trending on Pinterest.
‘Digital Starts Ups’ real or a waste of time?
In the next six weeks we will have over 20 technology conferences,seminars, meetups, expos and other lanyard networking (lanyrd.com) http://youtu.be/KbZRl9KsSTg events in Dublin alone.
Last year we had the motherload event ‘The Web Summit’ Oct 2013 where big players such as Padrasmee Warrior (Cisco) and Matt Mullenweg(WordPress) were joined by are own ‘elite’ of the the political world Enda Kenny etc. all too happy to have ‘selfies’ taken with these tec-royalty.Hands were shaken,backs slapped, investment was promised and the Range Rovers left town.This is all very good, positive stuff and has put us on the world stage, however how many of these produced an actual start up business? or brought business to a start up site?
Last year a a highly lauded start-up hopefull Russell Banks who co-founded Conker a new games ‘middleware venture’ was hailed as “start up of the week” by Siliconerepublic in 2012.Conker won the Lift-Off at the NRDC(National Digital Research Centre) gaining an investment fund of 40,000euro in the process.http://www.siliconrepublic.com/start-ups/item/30735conker-wins-lift-off/.
What has become of this venture a year on? Well last September Russell Banks wrote a progress blog, posted on IrishCentral.com and had admitted that Conker had failed in July 2013. In winning customers, not competitions:lessons from a failed startup. Banks outlined his initial success and how winning Lift-off,securing funding and getting accepted into Wayra Ireland http://ie.wayra.org/en/academia/dublin that they had taken there eye off the ball and that success did not morph into actual customers.He also admitted that they fell into basic start up traps,taking crucial mis-steps on product,sales and fundraising.In fairness however he did state that “they had all the crucial goverment support, seed capital and the backing of their fellow startup community, but ultimately they hadnt been honest with themselves or investors”.On the upside however the group have decided to stay together and have started Pirate Dashboard http://www.slideshare.net/russellbanks77/pirate–dashboard. Where he has stated “we now have 23 prepaid beta customers whose input is worked directly into our product on a daily basis”
Is Conkers story symptomatic of the industry ?Is the value of attending events,winning competitions and plaudits negated by the reality of closing customer sales? To be fair to the networking carousel it is possible to argue that one sometimes helps the other.Two examples of this are the Cork based Irish security startup Trustev who won an ‘Accelerator competition category’(enterprise and big data)at the SXSW South By SouthWest in Texas last week. http://www.irishtimes.com/business/sectors/technology/trustev-takes-top-prize-in-sxsw-accelerator-competition-1.1719307. Viddyadd another Irish start-up which has developed a new service that allows SMEs to create there own advertisments for web was shortlisted at this event. http://www.irishtimes.com/business/innovation-awards-profiles-viddyad-professional-video-ads-1.1700137. The SXSW conference is a high profile event that turns heads in the industry and may change the fortunes of these two homegrown companies’.
If you do attend these type of events you need to laser target ur victim and have interviews lined up.Mark Burke chief executive of Dublin based OptiWi-Fi http://www.optiwifi.com/#!20feb2014-optiwi-fi-o2-wifi-deal/c1rm3 stated that “Normally I deal with the middle level managers of these global operators,but at the Mobile World Congress I get the CEOs” http://www.siliconrepublic.com/comms/item/35946-optiwi-fi-signs-deal-with-o. He went on to say ”For example, the chief executive of Ruckus Wireless http://www.ruckuswireless.com/mobileworldcongress Selina Lo was accessable and presented a brilliant ‘facetime’ opportunity. If I just rang up and asked for that any other time of the year,I’d never get near her.” Many senior international attendies didnt even go into the main hall at MWV, Microsoft and Blackberry maintained meeting rooms across the road from the actual venue.
There is still a lingering feeling that many Irish startups devote a lot of time to events have become devotees of TED talk (Technology Entertainment and Design) https://www.ted.com/talks/browse but don’t advance any business metric in the time that is left for their company.We Irish do have an advantage at ‘networking’ (blarney) over some rival nationalities but sometimes one is left with the impression that a lanyard is not the equivalent of innovation.
‘Sharenting’ a boon for Marketeers?
UK research states that babies make their first appearance on-line within one hour of birth.Two thirds of parents post pictures on either Facebook, Instagram or Flickr and take an average of 57.9 minutes to do so.This need to share every aspect of your child’s life comes with its own ‘Americanism’, forever to be known as ‘Sharenting’
‘Sharents’ as they are known use every media and blog outlet available to capture every aspect of their child’s life,potty training,feeding,vomiting,first steps,interaction with the family pet etc. nothing is too trivial or banal to be recorded for posterity.
Why the need to share you may ask, well the UK based Hampshire Baby Magazine http://www.babylondon.co.uk/articles/parenting/item/1318-the-rise-of-sharenting states that a survey commissioned by Posterista http://www.posterista.co.uk/ have surveyed over 2,360 parents with children under five years of age. 64% of these parents claimed they updated these images more than three times per week,one in five upload images at least three times a month and only 6% said they never post images.The reasons those surveyed gave for posting these images are as follows.
• 56% do it to keep distant friends and families updated.
• 49% do it to express their love for their child.
• 34% believe it is the ideal way to store memories
• 22% admit it is a form of bragging.
What is the advantage of sharenting to the digital market? well the answer may be found in the eircom Household Sentiment Survey or (eHSS), http://pressroom.eircom.net/press_releases/article/Digital_commuting_and_Sharenting_How_we_live_now/ which examined the growth in the variety of devices that Irish households use to access the internet.The salient point that should be of interest to marketeers is “children as young as ten influence household purchases”. This is also known as ‘pester power’ ,the phrase has been in use since the 1980s and 1990s when it was a reviled marketing technique, where it was claimed children influence the purchase of everything from breakfast cereals,snacks,treats,cheese,yogurt,moving onto sport equipment and clothing.The link is clear,the average number of online devices in the home has increased from three in February 2013 to four in February 2014,with the younger generation (16-24) having access to a potential of six online devices.
The pressure doesn’t just start at 10yrs of age, one third of adults surveyed believes that the pressure starts between 0-9 yrs.Children between (5-17) are informing parents about a range of technology purchases.It seems an informed child influences 42% of parents as to what phones they should buy, 56% were influenced as to which TV provider should be considered and and 51% of parents were influenced as to what broadband platform should be in their home. The survey points to the fact that children are more receptive to new technologies and are far more informed as to what is in development. Only 83%of parents admitted that their children know more about technology than they do ,this figure rose to 92% amongst parents of children between (13-17).
So can sharenting be a gateway to pester power and ultimately the bigger prize of online conversions ? The answer is a cautious YES! with with caveats.Those companies who ‘push’ goods to parents through the ‘pull’ of pester power should be warned that there are negative associations connected with sharenting.Facebook is no longer cool, with usage amongst (16-24yr olds) down 55% to 89%. However amongst 35+ there is a rise of usage from 34% August 2013 to 40% February 2014.Only 5% of the population admit to over-sharing of family moments, where as 79% admit that there is too much sharenting taking place on Facebook and other platforms.In the UK negative or positive pester power is banned on television and on non-broadcasting advertising codes.Many observers see pester power in broader terms,viewing all marketing directly aimed at children as a form of the tactic.http://www.marketingweek.co.uk/positives-of-pester-power/2059328.article
Arts and Crafts Business – The steps of setting up on-line and off-line
I will begin this blog by introducing myself, here is a short biography. My name is Margaret Hanaphy, and I am an artist from Dublin . j I studied Painting, Sculpture, Ceramics at NCAD, Thomas Street. People often ask me when did I first become interested in art? As far as I can remember, I have always been interested in the visual arts.
People are now asking me what I am doing on a Digital Planning and Marketing course at DBS. To be honest, the course is very technical and logical for someone with a creative mind. Nevertheless, Digital Planning and Marketing course has given me valuable insights as to how to set up a business. In this case, Fine Art/Crafts/Photography business. The vision is to open up a gallery, set-up a good website, and sell my work as well as giving new avant-garde artists a chance to be discovered.
At DBS students learn how to implement and make a plan in order to set up a business. In this economic climate, most people are aware that the Art Market is suffering – with many well-established Galleries closing down (Appollo Gallery, James Gallery). Nevertheless, in the past year, Dublin has seen new galleries opening up to the public. (Zozimus, ie,)
Which, means that there are people out there who want to see, and buy art.
How do I go about Setting up an Art/Craft/Business?
Digital Planning and Marketing Course sets out guidelines as to the best model to use regarding setting up a business – This is called the SOSTAC MODEL and SWOT Analysis
Situation – Gallery is a private limited company in Dublin
Strengths: Staff Skill and knowledge
Weaknesses: Brand not established
Threats: Recession has damaged the market for art buying
To develop awareness of the Hanaphy Art brand within 6 months
Facebook Objectives: To set up an FB Business Page/twitter/LinkedIn/Pinterest
Segments: need to identify Personas based on gender, geography, interest etc
Target: LinkedIn can be used to specifically target people based on profession -the older demographic – 40 -70+
RACE – Reach, Act, Convert , Engage
Reach- Develop relationship with industry
Act – encourage interaction through social media
Convert- Drive traffic to website through all possible channels.
Engage- Have interesting online content – with a wow factor
Social Media to include: Facebook, Twitter, Linkedlin,
Action – The campaign will focus on two key touchpoints; The website and social media activity, (combined with traditional methods).
Control – based on analytic marketing strategy -SEO
This is a basic outline of Digital Marketing and Plan -set out in Chaffey and Ellis-Chadwicks book.
How to Stand out From the Crowd
This discussion/blog session will examine how to stand out from the crowd and find different routes to market art, with a particular focus on whether online opportunites can be ( not so much an alternative), but in addition to taking the traditional gallery route.
Online: Communicating to a wider audience which online platform suit your requirements. The role of personal web site, a blog, social media website and art-specific website. Selling work online – can artist career benefit from being on-line?
My vision is to open up a gallery in Dublin City – and create a good website. For this purpose, I looked at various websites, good and bad. Saatchi/Saatchi was one of the good sites. It has already won an award Tripadvisor. Saatchi/Saatchi (which opened its doors 25 years ago) is one of the worlds top 5 museums on both Facebook and Twitter (Museum Analytic)
A good website is a very important platform in which to promote your work. But first you must ensure that it is properly designed, with good content and form.
Good and Bad Websites including the ugly
Did you know that a good website is one of the most important tools for your business?
An online presence is a minimum requirement if you want to present a professional image.
A website :
- Is a shop window that works 24 hours a day
- Promotes your ‘product’ or services
- Gives you credibility
- Offers online support
Mini – Case Study Saatchi,Saatchi,
Saatchi, Saatchi is a well-known marketing agency
2006 saw a renewed focus from the agency upon its digital credentials. As marketers noted the migration of consumers to other types of media, such as mobile phones and broadband internet services,
Saatchi has responded with a number of initiatives, such as its global joint venture with New Zealand-based Hyperfactory, a leading global mobile marketing agency.
Saatchi also refocused its efforts on its digital arm and celebrated with wins in 2006 from PricewaterCoopers and Procter & Gamble.
A competition organized by the former Saatchi & Saatchi 2009 interns in London to win an internship
At the firm led to the formation of the Secret London Facebook Group, and the associated website.
Saatchi Gallery (which opened its doors 25 years ago) is one of the world’s top 5 museums on both Facebook and Twitter (Museum Analytics) (www.Saatchi,Saatchi.com) ( 30-11-2013)
Their Fine Art website is very well designed, with a wow factor As an art gallery they promote and sell works of art, from new and well established artists. The landing page promotes their art.
An A –Z list of artists in Saatchi Gallery can be viewed on – line. Artists in future exhibition can also be viewed . Saatchi uses social networks for promoting their art business.
Platforms used include Facebook, Google+, Pinterest, Twitter, Pictify. You can also see a review Saatchi Gallery on TripAdviser which boasts their Certificate of Excellence – 2013 Winner – Saatchi Gallery.
There is a blog and e-mail newsletter. You can link it directly to you main website and also provides links for Facebook fans, you Tube suscribers, LinkedIn contracts, and Pinterest followers.
However, the blog is not just about the product (Fine Art), selling/profits, rather it’s a powerful tool for a place you can go and learn.
Saatchi provides tutorials, how to videos, competitions and even drawing to inspire, educate and activate clients.
As a practicing artist, I find Saatchi website very exiting, and informative.
All of this presence means that it attracts tangible benefits- new followers of art as well as existing art lovers/collectors.
Furthermore, the result of all their interaction via the many platforms they use, such as Facebook, LinkedIn, Twitter, means that they have over 1.0million followers.
Mini case study – Gallery Zozimus Dublin City
Friday, the 9th November 2007 saw the opening of the newest addition to Dublins Arts and Antique Quarter.
2007 – In that six years Gallery Zozimus has come a long way. It first opened its doors with 22 artists in the premises at 56 Francis Street – now they represent over 150 Painters/Sculptors/Photographers.
2011 – Expanded next door with Ceramics gallery in Ireland with 75 makers.
52 Gallery exhibitions – NCAD (National College Art And Design) Students Shows
5 Culture Nights – 3 Liberties festivals and still going strong.
Fund raising and Charity auctions, Painting and Ceramic demonstrations.
Their website has all the latest News/Exhibitions using Facebook/Flickr to drive traffic to website.
Gift cards and Vouchers can also be bought on-line.
Galllery Zozimus website does not have the same wow factor as Saatchi/Saatchi site – and needs to make use of more social media platforms.
As many artists are finding out – social media platforms such as Facebook, Pinterest, LinkedIn, can help to make your business, whether art or commercial more successful – by advertising /promoting and selling your brand, art, crafts, photography ect. Other factors that are discussed in another post is Why use SEO
Check out Zozimus at; (https://www.facebook.com/GalleryZozimus)
The Irish Connections to Bitcoin in Ireland
I can reveal that Bitcoin the most talked about of the ‘crypto-currencies’ has two connections to Irelands computer elite. http://en.wikipedia.org/wiki/Bitcoin. A crypto currencency is a virtual electronic currency that exists only as computer code. Bitcoin itself is designed to mimic the properties of gold, only a finite supply has been produced or ‘mined’ to date.It is then downloaded by anyone with the abilities and software to run a complex algorithmic program.However earlier this year at a CSE (Consumer Electronic Show) in Las vegas a bit coin ATM machine was revealed by a manufacturer called Lamassu. http://www.newshour24.com/business/74w22cikl/Las-Vegas-Alternative-Currency-Buffs-Are-Making-Case-That-Bitcoin-Do-Money-What-Web-Did-Information.htm
To begin with Bitcoin which appeared in 2009 which had an inital worth of a few pennies, but after two years achieved dollar parity.Now however at the end of 2013 each coins estimated worth is a $1,000 and is trading for $500.The genius behind this phenomonm produced or ’mined’ a finate amout of coin, 1 million to be exact in 2011 and has an estimated worth of $500 million, but has still not been identified.
There are nine suspects in the frame with a global reach which includes Japan, US, UK, Finland, and YES! Ireland. Specifically in Irelands case the The Crypto Mano Group, a collection of crack Dublin computer scientists led by by professor Donal O’Mahony of Trinity College.In 1997 the group published a book titled Electronic Payment Systems for E-Commerce which piqued the suspision of The New Yorker journalist Joshua Davis. The connection doesnt end there, also under the microscope is Michael Clear the New Yorkers prime suspect, who again is a gifted programmer and doctoral student also at Trinity college,who was initially hired by AIB to improve its currency trading software. Both Irish candidates have denied they are the source with O’Mahony stating that ‘he is publishing academic papers and therfore has not had the time’.Michael Clear has also denied involvement and has stated that ‘he is under severe pressure and that he’s is stressed as he is completing his PHD’. http://www.newyorker.com/reporting/2011/10/10/111010fa_fact_davis.
The prime suspect in all of this is Satoshi Nakamato http://www.buybitcoinswiki.com/who-is-satoshi-nakamoto/ of whom no picture exists and whose last contact was 2011. Satoshi is shrouded in rumour and conspiracy therories abound,with the involvemnt of everyone from the CIA, NSA,GCHQ,Google and a cabal of European financers. Satoshi mined the first bitcoins in January 2009, this collection of coins is known as ‘The Genius Block’ a month later he wrote ”The root problem with conventional currency is all the trust required to make it work”.Only cryptic posts, to trusted cryto associates or ‘crypto punks’ are the last contacts we have of Satoshi. http://www.cybersalon.org/cypherpunk/
Our second connection came in January 2014 when it was announced that Bitcom is to expand its Dublin operation. With the now growing demand and interest in virtual currencies Circle Internet Financial a Boston based ‘Digital Currency’ firm is to recruit specifically for customer support and financial management roles. Headed by Jeremy Allare he has stated that “what were showing companies is the utility value of bitcoin rather than just the intrinsic asset value”.
Allare has pointed to the unique,traceable, security aspect of bitcoin. http://finance.fortune.cnn.com/2013/11/01/jeremy-allaire-from-brightcove-to-bitcoin/
The future for conventional fiat currencies is not in doubt, but the interest in its unique security features has got global financial institutions taking note.E-Commerce companies had also take note with TigerDirect.com a US electronics retailer who has started to accept bitcoin as a method of payment on over 200,000 of its products via PitPay. http://www.tigerdirect.com/bitcoin/
TigerDirect.com is leading the charge and has created an accessable interface to help navigate through this new technology.Using AMD hardware we are first intoduced on how to obtain a ‘bit wallet’ a digital wallet that allows you make transactions with other users online and off. What follows next is the ‘mining process’, AMD software is agin used in this most complex area, where bitcom miners run specific software to collectively solve very large complex problems.Every transaction that takes place is recorded in a public ledger called a ‘blockchain’, basically the blockchain is a history of all transactions and a record of how much a bitcom wallet is worth. http://www.bloomberg.com/news/2014-01-02/bitcoin-equipment-boom-benefiting-tsmc-amd-sales-report-says.html
Hopefully Ireland will remain on top of this new technology as we have already played a leading role whether denied or not in its birth.